What is Those Who Love Peace?

Those Who Love Peace was founded with the intention of enabling well-organised activism around the globe. Established in early 2019, TWLP provides an online platform for activists to discover, connect and empower one another through the use of technology. Our aim is to achieve animal liberation through normalising activism, and by building scalable systems and tools to help grow, connect and nurture activists around the world.

What will be on the platform?

The TWLP online platform will provide you with the digital tools you need to help change the world. This will include a centralised place to find all of the events – such as rallies, gatherings, protests, workshops and more – that you care about so you no longer have to scour many different websites to stay informed. Follow us on Instagram, Facebook and Twitter for the latest platform updates.

Whose idea is this?

The idea for Those Who Love Peace came from discussions between activists all across the world about the need for better organisation and structures to help us mobilise more efficiently. This led a small group of activists to the idea of building a global online activism platform that connects and empowers activists on both an individual and organisational level. From that initial idea, the ever-growing activism team have devoted their time and effort to making this something truly revolutionary for the movement.

Why ‘Those Who Love Peace’?

“Those Who Love Peace” is taken from a powerful quote by Dr Martin Luther King, Jr. that inspires us in our mission: “Those who love peace must learn to organise as effectively as those who love war.”

Where will it be launched first?

It will first be available in Switzerland, where we are reaching out to established animal rights organisations and groups. Shortly afterwards we will expand region by region across the world until activists everywhere have access to these tools and can implement them with real, meaningful results in their communities.

Why Switzerland first?

A core part of the Those Who Love Peace team is based in Switzerland, which is quickly becoming a hub of activism and gaining a vast increase in attention from the national mainstream press. Launching in Switzerland - a traditionally challenging marketing for activism and systemic change - is the perfect way to prove our concept and set the tone for the revolutionary actions to come.

Where will it be launched next?

Where we go next, after Switzerland, somewhat depends on you. Wherever we receive more interest - via social media interactions and feedback from the animal rights organisations we’re working closely with already - will be a huge indicator of where we roll-out to next. If you are really keen to see the platform and app in your community, make sure to follow us on Facebook, Twitter and Instagram and have your say on new developments...

How can my organisation join the TWLP platform?

As a representative of your organisation wishing to find out how TWLP can benefit your activists but also have your say in shaping the platform, all you have to do for now is email us at We want to help empower organisations within the movement. Having as many on-board as possible on the TWLP online platform will help strengthen the movement as a whole. We look forward to working with you soon!

What do I need to able to join the TWLP platform as an individual?

All you need is an internet-enabled device to access the platform, or a smartphone to access the app come its launch in September 2019. You will also need a will to help change this world for the better and make the future we all want to reach a reality.

Can I access the platform if you haven’t expanded to my region yet?

Please be aware that we are still in the ‘soft launch’ phase and as such many features are still unavailable, and we are constantly improving on the ones already in place. Yes, it is possible to sign up and begin to get a feel for the platform with some of the features available to you, even if we haven’t officially launched in your region yet. However, event listings and the main bulk of the tools won’t be there until we can officially bring the platform to your region. We are in the process of working with representatives of animal rights organisations who are best placed to advise on improvements, so if you are an activist within a larger group, please ask them to get in touch and email us at for the opportunity to have a say in shaping the platform.

Why do we need to normalise activism?

We live in a world in which violence is normalised. Every single day, an unimaginable number of sentient beings are killed and extreme damage is being done to ecosystems for something as ordinary as a meal. This violence goes unnoticed for the most part, although this is gradually changing. This change is greatly driven by activists demanding that the rest of our society listens and acts. To normalise activism would be to create activists on a scale never before seen in our world.

Do I have to be vegan to sign up?

No, not at all. Nevertheless, we encourage you to look into what veganism means and why it makes sense logically and morally. As activists, we are all trying to improve this world for the better, and veganism is the single greatest change any one of us can make today to vastly reduce the amount of unnecessary suffering we are creating and environmental destruction we are causing in this world.

If you are interested in veganism, we encourage you to check out this free vegan starter-kit!

If you are considering joining TWLP from an environmentalist or other social justice background, we of course welcome you. It is our intention to unite activists from many background to help achieve total liberation and tackle interlinked justice issues.

How are you funded?

The Those Who Love Peace platform is owned by the Those Who Love Peace Corporation, an organisation that aims to fight for animal rights, raise the availability of plant-based nutrition and support a sustainable lifestyle in general. The Those Who Love Peace Corporation is in turn supported by the Blue Horizon International Foundation, which invests in and connects the world’s most transformative people, initiatives and organisations, to accelerate the removal of animals from the global food chain - we invite you to learn more by visiting

How can I stay updated on all things TWLP?

Follow us on our social media pages here:




How can I help?

Galvanise your communities, reach out to your network and spread the word. As a member of an activism group or organisation, ask your representative to contact us by emailing and enquiring about bringing your organisation onto the platform. There is something revolutionary coming and we all must play our part in it. Reach out to us too if you have other ways you wish to help us. As an organisation founded by activists who are working every day on creating positive change, we welcome all support.

How can I contact Those Who Love Peace?

Reach out via our social media pages or send us an email: We look forward to hearing from you!